In 2007, at an Industrial Design Conference in San Francisco, entrepreneurs Brian Chesky and Joe Gebbia discovered a problem — there aren’t enough rooms for everyone who wants to stay at the hotel.
What Did They Do?
Having bought air mattresses, they took a picture of their apartment and launched a simple website offering anyone wishing to spend the night in such conditions at an affordable price. To make the offer more interesting, they treated their guests to a free breakfast. The service was named Airbed and Breakfast.
They hit their target audience, solving 2 key pain points:
In 2021, the pandemic is not a new influence anymore. We all know that it has been shaping the economy of nations and organizations across the globe, causing an increasing number of companies in the IT sector to go remote. For example, Facebook’s management announced at the beginning of the pandemic that they were introducing a new, long-term work-from-home policy. Although the decision did have a number of benefits such as saving the cost of physical space and equipment, staff services, and logistics, what is often omitted when discussing the new practice is how employees respond to it. A lot…
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